Now that you’ve settled on your domain name and have some semblance of an idea for a design, there’s yet another aspect of designing a website to consider – SEO (or Search Engine Optimization). SEO is an overarching term used to describe the elements of a webpage and strategies which can be altered in order to make it easier for search engines to find your page.
Now, one thing I will make clear at the beginning, if you don’t want your site to be easily found by search engines, there is no need to go through the trouble. Sometimes, like in the case of personal portfolios to be presented to art directors, we don’t necessarily need to obey these rules of optimization and don’t want people stumbling upon these pages because they’re not meant for public display, beyond job solicitation. By all means, go crazy with Flash and other things which aren’t very search engine friendly.
But chances are, you do want your webpage to be found easily! For this purpose, I personally employ Google’s edicts of website optimization. As one of the foremost search engines on the net, Google also offers a wide variety of free tools and guides for webmasters to use in lieu of hiring SEO marketing experts.
A good first step once you have a completed page is to submit your url to Google or the open source project to begin indexing your page with various search engines across the web.
Some Things to Remember: